Friday, April 27, 2012

What Is Social Media Marketing?

Author: Socialfactory

If you fall into any one of the following categories, like:
  • the ones who don't know much or anything about social media,
  • the ones who are interested but don't know how to use it and
  • those who don't believe in the value that a social media strategy can bring to any site or business
you must read this article to know how big a deal is social media and the enormous benefits of social media marketing.
Social media is information content created by people using highly accessible and scalable publishing technologies that is intended to facilitate communications, influence and interaction with peers and with public audiences. This is typically done via the Internet and mobile communications networks. Today this practice is being enjoyed by executives and professionals for brand exposure and marketing.
Do you make these mistakes to market your brand or services?
  • Use Yellow page ads that cost thousands of dollars, yet bring in little new business?
  • Spend money on direct mailers that also have limited results.
  • How about money spent on print advertising. How effective is it?
  • Are you spending lots of money optimizing your website but still have little traffic.
  • Spend money on Pay Per Click Advertising Campaigns, with limited results.
Can you improve your business if you know:
  • What is being said about you.
  • What your customers think about your product or service.
  • What your customers really want.
  • What your competitors are doing.
  • How to stay up to date with the latest trends and developments.
  • How to make your business more profitable.
Nothing provides a better return on investment than having a network of people raving about you and it doesn't matter what product or service you sell. So let's have a look onto the benefits of social media viral marketing.
The value of Marketing through Social Media Channels
Social media marketing is the process of promoting your site or business through social media channels and it is a powerful strategy that will get you links, attention and massive amounts of traffic.Social media marketing is an engagement with online communities to generate exposure, opportunity and sales. The number-one advantage is generating exposure for the business, followed by increasing traffic and building new business partnerships. It is a powerful strategy that will get you links, attention and massive amounts of traffic.
What are the benefits?
It's natural. No doubt you get natural links, your website is exposed to a large number of people. This differs from paid advertising which has overt commercial overtones.
It's defensible. Social communities can be a great source of web traffic on top of any traffic you are already receiving from search engines. While you can't easily increase your search engine traffic, social media traffic can be very easily controlled through strategic marketing.
It's low-cost/high returns. Costs are limited to only time and perhaps the expenses involved in hiring a freelance programmer/designer. The benefits will often exceed the cost. It would take you thousands of dollars to buy many links; social media has the ability to give you that for free.
It complements other efforts. Social media optimization and marketing is usually community-specific. It doesn't interfere with any other methods of getting traffic to your website. It can and will fit perfectly with an advertising campaign targeting other websites or search engines.
There is no other low-cost promotional method out there that will easily give you large numbers of visitors, some of whom may come back to your website again and again. If you are selling products/services or just publishing content for ad revenue, social media marketing is a potent method that will make your site profitable over time.
Article Source: http://www.articlesbase.com/smo-articles/what-is-social-media-marketing-841087.html
About the Author
So this is the high time to consider the importance of this emerging trend of social media applications . If you really want to get benefits from this massive channel look nowhere than http://www.inkatechnology.co.uk

Wednesday, April 11, 2012

My new ebook is about to be released

Hello everyone,

this is not a post like every other posts that I write. This is a special one, because I would like to announce that soon my new ebook will be released.

"How to Survive the upcoming Google update" is a special 76 pages step-by-step guide for every webmaster. I present what will change now with the "Smarter" GoogleBot release and how we should change our perspective about SEO.

Monday, March 5, 2012

How To Choose The Right Niche To Promote

Easy profit, a worldwide market, manageability of business at home level?all these and a variety of other reasons contributed to the popularity of online businesses. In fact, a lot of businessmen who used to peddle their stuffs in a local area are now getting online. And why not? The Internet provides everyone a chance to market their products to a wider market more conveniently. And you won't even need to have your own product to start marketing online!

If you're new to both the online scene and the marketing scene, there's no better way for you to earn money online than by getting into affiliate marketing. Simply said, affiliate marketing is a relationship between a merchant trying to sell his product online and an affiliate willing to advertise the product or the site of the merchant on his site. The merchant then agrees to pay the affiliate whenever the affiliate directs a visitor to his product's site?that is whenever someone clicks on the merchant's ad on the affiliate's site.

Anybody can get into an affiliate marketing program, but the sad fact is that not everybody gets successful. A lot of people make the mistake of promoting too many products from too many merchants and usually ends up without directing any visitor on their merchants' site. What's the problem with them? They're trying to occupy a very large market?a market that tries to provide a lot of things to a lot of different people?and this concept won't usually work. Before entering into an affiliate program, it is essential for you to first choose a niche to promote.

According to the 1st World Library ? Literary Society (http://classiclibrary.org/), a niche is "an easily identifiable market that can be targeted for direct promotion, i.e. golfers, model plane hobbyists, collectors, etc." In affiliate marketing, the niche would simply be your merchant's market. As a webmaster or a website owner, all the freedom is given to you to choose the niche you are to promote. The problem is how do you actually choose the right niche to promote?

Here are a few guidelines that can aid you in choosing the right niche to promote:

* Choose a market that is not too big yet not too small.

You cannot promote everything that this world has to offer, but neither do we advise you to promote only a single and specific product. There are only a few websites that try to offer almost every product in this world, such as Yahoo and MSN, and it is not a good idea to compete with these multi-million companies if all you've got is a website.

Rather, think of an idea that has a probable market, like cars, computers, fishing, etc., and start from there. If you have picked computers, for example, you won't have to limit yourself to a particular computer type or to a particular computer brand. You can promote desktop computers, laptop computers, notebooks, tablet PC's and other related stuffs.

* Identify your hobbies and interests and start from there.

In affiliate marketing, you cannot be a jack of all trades?promoting just about anything you want to promote. It would do your better to first identify your expertise, and that would usually mean you hobbies and special interests?things that you are good at. If you take what interests you as your niche, there's a greater chance that you can promote that niche better. This would generally mean great contents for your website that are capable of attracting more visitors as well as more potential customers for your merchant.

* Choose a niche that is profitable.

An old marketing adage tells us that in order for anyone to succeed in a marketing venture, he must "find a need and fill it." This adage worked well in traditional marketing and there should be no reason for it not to work in online marketing. Generally, what one has to do is to find what people want to find through the Internet.

You can start searching from various search engines, as these sites can usually provide you with a ranking of the keywords that people search for in their sites for a period of one month. If your niche ranks high in these websites, then good for you as there are probably a lot of people needs or at least are interested on the products you promote. If your niche does not even qualify for the rankings, then you better choose another

Choosing the right niche is probably just one of the many preliminary things that you have to consider before entering into an affiliate program. Aside from the niche, you'll also have to think about the program deals, commission rates, method of payment, and others. But having a good niche to start with would definitely do a lot of good things for you. Often times, the only things that differ from a successful affiliate and an unsuccessful one is the niche they try to promote.